1. Who we are

Nextera Labs develops marketing technology, including NextADS for cross-channel advertising operations and NextAI for AI-assisted marketing workflows. Our website address is https://nexteralabs.io/.

2. Information we may collect

Cookies and similar technologies

The website may use cookies or comparable technologies that are necessary for site operation, security, preferences, and WordPress administration. If we later introduce optional analytics or advertising technologies, we will update this policy and provide any consent controls required by applicable law.

3. How we use information

• Respond to inquiries and communicate about our products, pilots, and services.
• Evaluate business requests and prepare proposals or early-access engagements.
• Operate, maintain, secure, troubleshoot, and improve the website.
• Prevent fraud, abuse, unauthorized access, and other security incidents.
• Comply with legal obligations and establish or defend legal claims.

4. Legal bases

Where applicable law requires a legal basis, we may process personal information based on your consent, steps taken at your request before entering a contract, performance of a contract, compliance with legal obligations, or our legitimate interests in operating, securing, and improving our website and business communications. You may withdraw consent where processing relies on consent, without affecting earlier lawful processing.

5. How we share information

We may share information with service providers that support website hosting, security, email, technical operations, and professional advice. We may also disclose information when required by law, to protect rights or safety, in connection with a corporate transaction, or with your direction or consent. We do not sell personal information for money.

Links to third-party websites or services are governed by those parties’ own privacy practices. Visiting or using a linked platform may allow that platform to collect information directly from you.

6. International processing

Our service providers or business operations may process information in countries other than the country where you are located. Where required, we use appropriate safeguards for international transfers and handle information in accordance with applicable data-protection law.

7. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including business communications, security, legal, accounting, and dispute-resolution needs. Retention periods depend on the type of information, our relationship with you, and applicable legal requirements.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, transmission, or storage system can be guaranteed to be completely secure, and we cannot promise absolute security.

9. Your privacy rights

Depending on your location, you may have rights to request access to, correction of, deletion of, or a copy of your personal information; to object to or restrict certain processing; to withdraw consent; or to lodge a complaint with a data-protection authority. These rights may be subject to legal exceptions.

To make a request, contact us using the details below. We may need to verify your identity before completing a request.

10. Children’s privacy

This website and our business offerings are not directed to children, and we do not knowingly collect personal information from children through the website. If you believe a child has provided personal information to us, please contact us so we can review and address the matter.

11. Changes to this policy

We may update this policy as our website, products, service providers, or legal obligations change. The “Last updated” date above shows when the current version took effect. Material changes may be highlighted on this page or communicated through another appropriate method.